Miami Ad School Students Hosted By Digitas Boston

Just this past week, a second class of Miami Ad School students wrapped up their Greenhouse classes at Digitas. A leading integrated brand agency, Digitas’ Boston office hosted seven Miami Ad School students from around the world for 10 weeks, affording them the chance to learn from digital professionals in a working agency. They shadowed creative teams, were mentored by--and received valuable feedback from--creative directors, and worked on a campaign for a Digitas pro-bono client, Horizons for Homeless Children.

“The goal of the program is to provide rich and intensive training where students really walk away with an understanding of what a digital agency does,” says Robert Rizzo, SVP/Creative Director, Digitas Boston. “We’ve worked to show them the ever-evolving and innovative field of digital marketing, as well as demonstrate some of the personal skills needed to succeed in this industry. As a bonus, we got a chance to meet some of the young creative talent that’s out there.”

The students were asked to record their experiences on video cameras provided by Digitas. At quarter’s end, students compiled and edited their footage for a short film competition. Amanda Cornwell, an art director from Miami Ad School Minneapolis, was the winner and took home the coveted prize, an Apple iPad.

"I'm so happy to be able to share my Boston experience through film! Food was my focus, but I still captured the culture of Digitas--a fun environment filled with fantastic people, eager to help and teach,” said Cornwell. "It's refreshing that Digitas employees want to come into the office every day. Look at any of the work created, and you'll clearly see that when you're here you want to do great things."

Digitas will continue to host groups of Greenhouse students throughout the year. The third group just started classes this first week of July.

Click here for more information on the Boston: Digitas Greenhouse.