GUEST SPEAKER REWIND: SHARI ALLISON; EXECUTIVE VP, NORTHSTAR RESEARCH PARTNERS

Shari is a founding partner of Northstar Research Partners and has helped guide & nurture its phenomenal growth over the past decade.

Shari manages clients across a range of sectors, with specializations including Technology, Financial Services and Retail. While heavily involved in consumer insight research, her B2B experience is also extensive and her counsel sought by some of the world’s leading B2B brands.

A consummate client-service person, her hands-on consulting for clients has encompassed a myriad of business issue areas from Concept Testing, to Communications Development & Evaluation to Loyalty & Customer Satisfaction. Her work in these topic areas has included innovative applications of both qualitative & quantitative research tools.

Shari has a B.A.Sc. in Consumer Behavior and a Masters degree in Marketing Management.  She lives in Toronto with her husband & two daughters.  The only kid on her block who wanted to be a market researcher since grade school, Shari still gets a thrill out of untangling the mysteries of consumer decision making.