Gunther Sonnenfeld Reports From Our Communication Planning Boot Camp
"Goonth" Recounts details of his experience teaching at Miami Ad School's Communication Planning Boot Camp
Gunther Sonnenfeld is a Digital Brand Strategist and Creative Consultant with 15 years of Fortune 500 and global non-profit experience. He helps reputable brands, or agencies on behalf of those brands, develop a stronger integrated or transmedia presence. He also helps build technology platforms ranging from search, to social, to rich media and a few things in between.
I just got back from South Beach where I taught a communications bootcamp at the prestigious Miami Ad School, in which we covered topics ranging from social media, to transmedia planning, development and technology integration. Each class (3 hour sessions over 3 days) had anywhere from 10-15 people in attendance, and the really nice part about the small group size was that we had representation from Austria, Colombia, Peru and various places around the States, as well as friends such as ex-Razorfish master developer, Robert Murray, making for a breadth of perspective.