Google’s “Hilltop Re-imagined” wins Mobile Grand Prix at Cannes

Google set out to show that display advertising can be not only a useful tool but also, creative, fun and memorable in Project Re: Brief. Re-imagining iconic campaigns for the web, Google used technologies within their arsenal to re-create some of the most memorable ads for Volvo, Alka Seltzer, Avis and Coca-Cola. In “Hilltop Re-imagined”, they set out to “buy the world a Coke”, literally.

Setting up Coke machines around the world, wired with computers, video and of course, full of cold Coca-Cola, people were able to click on a display ad to send a Coke to someone across the globe along with a video or, text message. The original 1971 “Hilltop” wanted to bring a message of hope, tolerance and make the world a little smaller. “Hilltop Re-imagined” wanted to show that the same could be done with technology in a time when connecting people can be as easy as a video message.

It paid off, “Hilltop Re-imagined” won the first Mobile Grand Prix at Cannes. This type of out-of-the-banner-ad thinking is something that Miami Ad School students are currently learning in our year-long partnership with Google. Check out the case study video and presentation below given by Mike Glaser and Aman Govile- Product Marketing Managers, at Google and Emmie Nostitz- Art Director, Johannes Leonardo and Miami Ad School San Francisco grad for our Google partnership and Industry Hero series.