Blog Home 4th February, 2010

And yet another grad-created spot on Super Bowl XLIV

James Davis and Nicolas Howell of DraftFCB San Francisco (and San Francisco alums) bring home a big game spot of their own.

Nic (the AD) and JD (the CW) have created some Super Bowl magic too. Be on the lookout for their spot for Levi's Dockers during the second commercial break of the second quarter. To quote JD, "It should be a memorable one."

Click here for more information on the San Francisco Base School.

The Men Without Pants ad makes a statement about modern masculinity, or lack thereof. The anti-anthem commercial dramatizes the ridiculous behavior of a group of men not wearing pants. These proud but childish men march through a field with purpose while singing I Wear No Pants and are interrupted with a notice to mankind: Calling all Men - its time to Wear the Pants. The takeaway of the ad is that men might see a glimmer of themselves in the pant-less parade and make the decision to Wear the Pants, both literally and figuratively.