We all knew this was going to happen eventually. "One day," it has surely been said, "more money will be spent on digital than is spent on print advertising. Then we will know that a fundamental change has occurred."

Miami Ad School has been a dog-friendly institution from the very start. Founders Ron and Pippa Seichrist had the help of their pack--chocolate lab Fudge and golden retriever Applesauce--when they first opened the doors in 1993. Today the founder's pack Includes Top Dog chocolate lab Smudge, yellow lab Moose, labradoodle Applesauce and German Labra-shepherd Chunk (Chunk prefers that to the more colloquial "mutt".

This article from AdAge.com brings to light a big part of what we're talking about here at Miami Ad School when we speak of Pop Culture Engineering. The job of today's creatives goes far beyond the simple promotion and communication of other people's products and ideas.

If the phrase “an embarrassment of riches” can be applied to any advertising campaign, it can certainly be applied to the long running series of GEICO TV commercials. In the past 15 years, GEICO has made the pedestrian line “Fifteen minutes could save you 15 percent or more on car insurance” memorable through a shrewd combination of good, old-fashioned sheer repetition and one of the most prolific and varied advertising efforts in living memory.

The polls are now closed. The winner(s) will be announced soon.