Search for “Jobs in Social Media” and not only will you get about 2,830,000,000 results but there is even a social network by the name. Brands have navigated the social media landscape well and not so well but one thing is consistent- they need someone to steer the ship for them and know what to do in every situation.

Recently Rick Liebling, Creative Culturalist at Y&R New York, stopped by the Miami location for their Industry Heroes series. Check out the videos below to see Rick discuss the role of a creative culturalist, protecting a brand’s “blind side” and dealing with the blitz scheme, cultural singularity and the speed of change, how a porn star becoming a mainstream actress has more to do with brands than you think and ultimately, why the more we know, the less we understand.

Instagram is one of the fastest growing social platforms. With 100 million monthly active users and an average 8500 likes per second, it's no wonder that brands want to play in this space. But like all other social networks, Instagram was made for people, not brands.

Three students from Miami Ad Schools all over the world came up with a brilliant idea while taking classes in Brooklyn and working together in a Greenhouse Internship at 360i in New York. San Francisco student Keri Tan (AD), Hamburg student Max Pilwat (AD) and Miami student Ferdi Rodriguez (CW) are trying to solve the public library crisis, 10 pages at a time.

Brilliant creative work almost always begins with a killer brief. It's the planner's role to develop creative briefs filled with insight, consumer understanding, and inspiration for the team and for your clients. So, better briefs = better work! Simple, right?